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It all starts with ‘Hello’. Have you ever noticed how every conversation starts with Hello, whether it’s in person, on the phone or via email… Hello, or some form of Hello is generally the first word spoken and we’d love to say ‘Hello’ to you.

MERRY CHRISTMAS 'ADS'

December 09, 2014  /  Julie Wogan

It’s got everyone talking (...tick)

It’s tear jerking, heart-felt and meaningful (...tick)

It’s going to make me shop in their store (...um?)

Leading retailers have again spent millions on their TV ads, all trying to entice us to shop in their stores this Christmas. Personally I’m not too convinced a great Christmas ad will make me change my shopping habits… but who knows.

For me to change my shopping behaviour it will take more than a great Christmas ad campaign. It’s simple really, just show me super great deals and offers and I’m all yours!

John Lewis reported a 6.9% increase in their sales with last years Christmas ad… remember the Bear and the Hare? Definitely an impressive growth stat and could well be repeated again this year with Monty the penguin. However much I really like Monty (and I do) I’m just not racing to the nearest John Lewis or even going online to their site.

The ad this year that seems to have most people talking is Sainsbury’s, who in partnership with the Royal British Legion re-created a fictionalised version of the scene from WW1, the Christmas truce that took place 100 years ago.  Surprisingly this ad has been criticised by some, although for me, the best thing this ad has done isn’t the monetary donation from the chocolate bars, but the way in which it delivers a certain intrigue and appeal to the younger generation. An audience that perhaps don’t fully understand or know much about WW1 but is vital in ensuring we always remember and keep the commemorations alive. 

BLACK FRIDAY… and CYBER MONDAY

November 27, 2014  /  Paul Wogan

How does your Christmas shopping look this year?  

Traditionally Black Friday is the unofficial start date in America for people to begin their Christmas shopping, the first day after Thanksgiving (always the last Thursday of November).

In the last few years global brands have sought and succeeded to bring this event to the UK. We are now seeing a surge in retailers taking part and a huge spike in consumer deals and offers to entice shoppers to spend.

Thanks to a relative mild autumn in the UK, which we are told has resulted in a flat start to high street winter sales, it is now expected that more retailers than ever before will be offering tempting deals this year.

Add to this Cyber Monday, which is now widely accepted as the Monday that follows Black Friday, then it’s clear to see retailers are hoping for a bumper-spending spree this weekend.

Cyber Monday is a marketing term given to the first Monday after the last payday before Christmas, and is when shoppers are thought to head online to do the bulk of their Christmas shopping. In Britain this year, online shoppers are predicted to spend £1.3 billion over the course of Black Friday to Cyber Monday, an approximate increase of 9% since 2013.  

However this influences your Christmas shopping, we cant hide from it… this weekend is Black Friday and Cyber Monday… good luck out there!