A quick snap shot into the activity that we've been involved in...
Case Study 1
Client: Supermarket
Needed to: understand if their packaging carried any 'stand-out' appeal to consumers in an already busy and overcrowded category
Methodology: on the spot Intercepts at fixture in store, with vox pops to bring the findings to life
Outcome: clear instant feedback on how their new packaging was working in situ, suggestions to consider for future packaging re-designs
Case Study 2
Client: Ad agency
Needed to: win their pitch by demonstrating they understood the end customer
Methodology: in-home depth interviews were filmed to produce a succinct video, later played in their pitch
Outcome: the research not only helped them win their pitch but also gave them real insights and key buzz words in order to develop future ad campaigns
Case Study 3
Client: Media Provider
Needed to: understand if and how their new app was working across different platforms
Methodology: pre-recruited online community with daily tasks and online group discussions
Outcome: clear direction on how to develop the app for their customers and potential customers. Full understanding of the content required
Case Study 4
Client: FMCG Supplier
Needed to: fully understand the role of supermarkets vs discounters and future opportunities to sell more of their products across both types of stores
Methodology: group discussions were conducted in the North and South to understand any regional differences
Outcome: a complete review of how customers are shopping their products across the different formats
Case Study 5
Client: Leisure company
Needed to: fully understand the customer journey when looking and booking a holiday
Methodology: in-home depth interviews and group discussions held in a viewing facility
Outcome: an understanding of the customer journey from looking and booking to going on holiday, need states throughout the journey, levels of communication required, and future improvements to consider
Case Study 6
Client: Health and Beauty
Needed to: understand the health & beauty market in more detail and test some new product development ideas for future launch
Methodology: group discussions with both existing customers and potential customers
Outcomes: provide the supplier with a detailed understanding of the health and beauty market, including who their customers are, how and why they are choosing health & beauty products, the importance of brands and loyalty, need states and spend in this category
